No matter what niche you’re in, there is a lot of competition out there. Content creators are expected to continuously provide fresh material to keep their audience coming back.
With the pressure to consistently provide content to your readers, quality can sometimes become an issue. Parts of your website might be lacking attention, or have out-dated information.
In this post, we’ll look at why it’s important to conduct a content audit.
What Is A Content Audit?
When we hear the term, ‘audit‘, we usually think about our finances. Examining financial documentation, accounts, and bank statements are all part of the audit process. An auditor looks carefully through records to ensure that all documents are accurate and up to date.
A content audit is very similar to a financial audit. You want to examine your content to make sure you are on target with your website/blogging goals.
The Importance Of Content Auditing
Conducting a content audit is important for a variety of reasons. The first and foremost is to ensure that your audience has a great experience.
User experience begins when a reader first lands on your website. You really only have a few precious seconds to make a good first impression. Here are some things you should consider:
- Is your website design easy on the eyes? Is it readable?
- Does your design reflect your website goals?
- Are your social media icons up to date? and
- Is your contact information easy to find?
The next step is to take a good look at your pages. Since pages are one of the first things we create when building a website, they can quickly become outdated. Some pages that you should review are:
- About Us;
- Services; and
- Media Kit.
When reviewing your pages, look to see that all the information is up to date. If it’s been a while since you’ve created the pages, you might want to consider changing the wording, or images.Even the smallest change can give a page a brand new look.Click To Tweet
Another very important part of a content audit is doing an assessment of your blog content. Blog posts from a year ago, might not be as relevant as they are today.
Reviewing your older blog posts can be beneficial in several ways:
- You can make any changes needed to keep information up to date;
- You can add in internal links; and
- Create a new image/video and repurpose the content.
If you set aside some time each week to look back at older blog posts, you’ll find that it helps with time management, and you may score a few new blog ideas during the process.
A content audit is the perfect time to evaluate what’s working and what isn’t. Are there certain blog posts that do better than others? How are your opt-in forms performing? Do you use ads, and if so are there some that provide better results than others?
This infographic, from Salesforce, will help you see the additional benefits of why it’s important to conduct a content audit. In addition, they’ve created a detailed article on, “How To Conduct a Basic DIY Content Audit“.
To Sum It Up
Conducting a content audit may seem like a daunting task, but it is a necessary one.Your content represents you. It's a large part of your brand. Click To Tweet
Take the time to make sure the content you’re creating reflects your overall goals.
Have you conducted a content audit? Were you surprised by what you found? I’d love to hear about your thoughts, so feel free to sound off below!