5 Tips to Measuring B2B Marketing Initiatives


Know Your Sales Pipeline Calculations

  • How many prospects do you need to call to book a meeting?
  • How many meetings turn into a quote?
  • What’s your quote-to-close ratio?



Capture Progress of the Sales Pipeline

Access the Impact Marketing is Having on the Sales Funnel


Create a Measurement Plan for B2B Sales & Marketing Campaigns


Report Only on B2B KPIs That Matter


Check out to improve your sales & marketing campaign tracking. Already measuring sales and marketing?  Let us know your thoughts and add to the list of tips.

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