No matter your role, if you’re focused on creating great customer experiences, chances are you’re working with multiple teams across your organization. Each team has a unique role to play in creating great CX, and likely use phrases, acronyms, and terms that not everyone will know or understand.

Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal workarounds for dealing with those challenges. But as our digital teams develop and the volume of data we manage swells with the expansion of our martech stacks, tricky workarounds simply… Read more“Major marketing cloud vendors enter crowded CDP field”

When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your target market on Facebook Ads, Google Ads and the like.

Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve our goals. Marketers also have the ability to translate different trends across customers and prospects such as strong… Read more“How marketers can take the lead with revenue optimization teams”

Democratizing access to customer feedback is one of your most valuable assets in the feedback economy.

Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave.

Your domain is the foundation of your website. It is one of the first and most important decisions you’ll make. It’s also something you’re going to carry with you for a long time. How do you give it the proper time and attention? What should you consider?

When people talk about search engines, they’re typically referring to Google, Bing and Yahoo (Yahoo search is powered by Microsoft). According to one study, these “Big Three” represent over 95% of all online searches in the U.S.  There are many other major search engines in other countries, like Baidu in China,… Read more“Search Engine Basics Every Marketer Should Know”

Online business directories represent a great marketing opportunity for small, local businesses. Today’s small business owners are confronted by an ever-increasing set of local marketing options and it’s tough to know where to spend your precious marketing money in order to get the best results.

Right marketing strategy is an imperative part of any successful campaign. Marketing strategy is a long-term approach to planning with the key goal of achieving a sustainable competitive advantage.