Marketing automation is software that helps businesses automate marketing and sales initiatives to generate more leads, close more deals, and measure marketing success better. It gives businesses the power to take action based on the behaviors of prospective customers. On average, .     How can marketing automation help your… Read more“What is Marketing Automation?”

  Does Paying for Branded Keyword Clicks Help or Hurt Your Bottom Line? Also published on . Justin Miller is the Search Manager for DaBrian Marketing. He does everything from research, account creation, campaign management, and reporting to improve clients’ Pay per Click (PPC) advertising and Search Engine Optimization (SEO)…. Read more“To Bid Or Not To Bid on Your Branded Keywords?”

Increased internet access means one thing for your business: it’s easier than ever to make money online. A variety of ecommerce platforms are now available to connect merchants with potential customers. Popular choices include WooCommerce, Shopify, BigCommerce, and X-Cart, but which one is the best for you? The most popular… Read more“The 5 Questions Everybody’s Asking About Shopify”

How Responsive Search Ads Are Transforming Ad Writing How are Responsive Ads Different Why The Ad Copy Change Are Responsive Ads Better Also published on . Justin Miller is the Search Manager for DaBrian Marketing. He does everything from research, account creation, campaign management, and reporting to improve clients’ Pay… Read more“Introducing Responsive Search Ads”

It’s the end of 2018 and we are having a number of discussions with potential prospects and customers to plan for the New Year. What we are noticing is many of our customers & prospects don’t have high levels strategies, goals, objectives, and metrics for 2019. A few prospects don’t… Read more“How to Set Your 2019 Digital Marketing Budget with Metrics & Data?”

B&B Integrations, located in Lancaster PA, contacted DaBrian Marketing Group for their web design project. The goal of the web design project was to grant B&B Integrations more access to update content, images, enhance functionality of interior pages and direct control of page elements such as titles, meta descriptions, and… Read more“Website Design for Lancaster PA Company – B&B Integrations”

If you’re an online store owner using Shopify, there are so many ways you can make your life easier. There are plenty of Shopify apps to help you with all aspects of ecommerce entrepreneurship, but with so many to choose from that it’s hard to know where to start. Luckily… Read more“6 Essential Shopify Apps For Medium Size Retailers”

You have a great business that does fantastic work and offers quality products or services. So, why don’t more people know about you? Why isn’t your phone ringing off the hook and your email full? You have a website, that’s enough, right ()? In order to increase your business’ brand… Read more“Increase Your Business’ Brand Awareness With SEO”

Let’s be clear PPC ads don’t (primarily) generate leads. Ads get Clicks and generate traffic. [A few exceptions, which will be covered later, include call-only ads, call extension and message extension.] However, PPC is more than just Ads. From a customer’s journey perspective it starts with their search query which… Read more“How To Do Lead Generation Via Pay Per Click?”

B&G Glass had been located at 1440 Carbon Street, Reading PA 19601 for more than 30 years and it had outgrown the facility. B&G Glass Service Inc. received a $1 million loan to purchase a building in Bern Township and purchased an existing 30,000 square-foot building at 2668 Leisczs Bridge… Read more“New Website Design for Former Reading PA Business – B&G Glass”