Healthcare marketing can be very challenging. In fact, many healthcare facilities share the notion that new patient acquisition should mainly stem from referrals. While this certainly can be an effective method, it’s not a sustainable or very trackable method to gage success. To truly grow and expand your facility or practice, you’ll need to invest in additional marketing tactics, such as .
Attract New Patients With Optimized Content
So your healthcare facility has a website. That’s enough, right? Wrong! A non-optimized website is about as good as outdated or broken medical equipment. Sure, you have it, but it’s not really helping.
According to Google, . To ensure your website is capturing this audience, you need to have the appropriate content. Your content needs to:
- Contain relevant, high-traffic driving, and trending keywords.
- Answer popular questions
- Discuss relevant and popular procedures/conditions
Be The First Found When an Emergency Happens
When people have a medical emergency or issue they’ll often look for immediate help within their area online. If you’re not listed locally and your site isn’t locally optimized, you’re allowing you competitors to capture patients in need. To combat this, you’ll need to ensure the following:
- NAP Consistency On Your Website
- Your Local Listings are optimized
– Select relevant categories
– Add images
– Fill out descriptions
– Encourage Reviews
Make It Easy To Schedule an Appointment or Contact You
According to , 51% of people think “thorough contact information” is the most important element missing from many company websites. To ensure your healthcare facility is providing the best user experience, your website should include:
– Your hours of operation/availability.
Connect Through Various Forms of Media
It’s 2017, people aren’t just reading text anymore. Most users want to see images and videos. It provides a good user experience and reaches users who are searching on other platforms such as Youtube. These images and videos allow you to show off your office, show your personality, and put a face to your practice. Often times, many people are hesitant or just downright scared to go to a healthcare facility. These will help create a relationship before it really begins.
In fact, users are becoming so comfortable with video that 64% of Americans would be willing to have a video visit with a doctor. (Source: )
Final Diagnosis:
There’s a huge opportunity for your practice or office to grow and expand with such as SEO. With search interest and competition continuing to rise, you need to make sure your healthcare facility is out-in-front.
What marketing challenges has your Healthcare facility faced? Let us know in the comments below!
By: David McDowell
Also published on .
DaBrian Marketing Group (DMG) is a full service digital marketing agency focused on providing innovative, strategic marketing solutions for businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and gain insights to achieve their goals.