Prepare for the Voice Search Explosion
Get on the Inbound Marketing Bandwagon to Attract Potential Customers
Inbound marketing is a strategy that utilizes content marketing, blogs, events, SEO, social media and more to create brand awareness and attract potential customers. A good inbound marketing strategy requires keyword research and personas to create relevant content to attract new customers. The blogs and social post should focus on ways to attract new customers. For example, researching frequently asked questions and creating your own unique content so that your brand is there to answer the questions.
Stay in Front of Potential Visitors with Valuable Content
Invest in Amazon Advertising in 2019 for More Online Sales
Activate Your Database with Email Marketing Campaigns
Cross-Sell & Upselling to Increase Your Bottom Line
Cross-selling is a sales technique used to get a customer to spend more by purchasing a related product for something that a customer already bought. I get this all the time when I purchase a pair of shoes and the online retailer shows me the matching belt and socks.
Upselling is a sales technique of inducing the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. For example, you intended to purchase the basic model and the sales rep sold you on the deluxe model with the 3-year warranty.
Both of these sales techniques can be implemented in-store or ecommerce website. Some of the ecommerce websites offer apps to help with the cross-sell and upselling features. I have seen the use of live chats to upsell. For in-store purchases, giving away a reward or an incentive to increase cross-selling and upselling.
Look Before You Leap in the Actions to Increase Online Sales
Like what you’ve read? Subscribe to receive our future blogs.
Danny founded DMG in 2008 and continues to lead in developing an industry-leading digital agency while emphasizing online measurement best practices. Under Danny’s direction and leadership, DaBrian Marketing Group has become Reading, PA’s leading digital agency focused on demonstrating value through measurement of marketing campaigns.